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The Importance of Brand Messaging for a Successful Website Redesign

I'm certain you'v

Chances are, you immediately clicked back to discover a competitor's website, where you felt increasingly comfortable and secure. 

 

Your visitors could feel the same way on the off chance that you don't pay attention to how you run over to your target audience. 

 

That's the reason it's crucial to distinguish your brand style before you overhaul your website. 

 

In my latest Tea Time Tip: Marketing For Busy Entrepreneurs, I shared some critical factors to guaranteeing your website overhaul is a triumph so people feel comfortable, excited and engaged when they land on your site. You can watch it here. 

 

In this article, I'm going to share 5 inquiries you have to answer to decide your business brand identity and create the best website conceivable. 

 

1. What first impression do you want to give? 

 

You have about five seconds to make a first impression. The key discoveries from a Google study showed that sites with low visual complexity and high prototypicality (how representative a structure searches for a certain category of websites) were seen as highly appealing. 

 

Long story short: keep it straightforward and clean. 

 

One of our customers wanted us to create a website for their collectible vintage card business. They do live "tears" of unopened vintage sports cards (working with this sort of business was a first for us)! 

 

The challenge was to make their website, which features a gigantic range of sports cards from various decades, easy to navigate. 

 

One of our answers was to break down cards by year in the right-hand navigation, and to highlight featured packs on the landing page. 

 

My advice to you: put a great deal of thought into how you organize your landing page. On the off chance that visitors land on a jumbled, confusing page, their first impression will be one of overpower, and off they'll go to one of your competitors. 

 

2. How are you using hues, images and fonts? 

 

You ought to be following your brand control with regards to picking structure components for your website. 

 

In the event that you don't have a business branding guide, it's an ideal opportunity to create one to recognize your style and give heading to team individuals. 

 

Obviously, smaller organizations won't have as large a brand manage as corporations, however you need something that speaks to the visual components of your website, or you'll wind up with a mishmash of components that will befuddle your visitors and sabotage your brand awareness. 

 

We want our brand to emanate and the structure and style components we use in all our marketing materials. 

 

3. Are your images high-quality, and delivering purpose and meaning? 

 

Each image you decide for your website recounts to a story. On the off chance that you pick dim photos or tacky stock imagery, you're giving people an inappropriate impression. They may consider your to be as cheap, lazy and unprofessional. 

 

Take an opportunity to make imagery part of your brand identity. Characterize what you want your images to portray, and what ought to and shouldn't appear on your website. Here are a few examples I've found in company's business branding rules: 

 

* Use delicately lit, neutral imagery that shows young professionals in a creative domain 

 

* Avoid stock photos where people are taking a gander at the camera 

 

* Keep item engaged shots to a base; each photo ought to have at least one individual in it 

 

Pick the privilege photos to show off your remarkable personality and style, regardless of whether you employ a photographer or utilize stock pics. 

 

There are so many various reasons why a small entrepreneur may choose to rebrand a website: poor changes and/or sales, confusing navigation or an outdated structure, to name a couple. 

 

However, it's essential to have solid reasoning, rationale and stats behind rebranding your business. This guide will help you first understand whether you have to rehash your business, and on the off chance that you do, how to rebrand your website in the best way conceivable. 

 

Read A Comprehensive 2019 Guide to the Website Redesign Process 

 

4. Is your copy telling a compelling story? 

 

The most important thing to recollect when you're writing about your item or administration is that it's about THEM, not you. It's your opportunity to show and tell customers the benefits of using your item or administration. 

 

You can do this with: 

 

* A captivating headline. Which article are you bound to read: one that has the headline "Write Better Blogs" or one that says "10 Surefire Ways to Write Blogs that Make Money?" 

 

* Concise, yet informative and compelling copy. People get overpowered on the off chance that they land on a website that has a novel on the landing page. 

 

Distinguish brand style and then recount to your story concisely and with purpose: what are the benefits your administration offers? How can you help your target audience take care of their concern? 

 

Break up copy into absorbable paragraphs rather than long squares of content. 

 

* Avoid industry jargon. Write in your customers' language. Avoid acronyms they won't understand, or excessively technical language that lone a specialist would grasp. 

 

Also, stay away from over-promising, or cushy claims (Guaranteed to change your life! Shed 10 pounds medium-term). Keep in mind, you just have a couple of moments to make a first impression. 

 

* Choose your CTAs wisely. Your CTA (call to action) is what your substance is controlling your customers towards. It's the action you want them to take. By using something like "Snap here," you're not showing your visitors what they'll get. 

 

Use "Save your spot now" or "Start your adventure today" or whatever it is that will resonate with your target audience. 

 

5. How easy is it for people to connect with you? 

 

Your contact page ought to be clearly visible in your top navigation bar, and on the off chance that you have a physical location, you ought to implant a map on it along with bearings to make it as easy as feasible for people to discover you. 

 

Take a glance at our contact us navigation. We feature it noticeably in the top menu bar on each page of our site, in addition to we give another choice right above, which enables our customers to call us for fast, professional help. 

 

Your social media symbols ought to also be up front so people can connect with you on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest... whichever ones are relevant to you. 

 

The more adherents you gain, the more opportunities you'll have to engage your audience and drive leads and sales. Here are a few hints on social media selling. 

 

The better you understand the importance of brand messaging, the more powerful your website upgrade?- and your business?- will be. Ask yourself these important inquiries and look for the assistance of a professional website configuration company to launch the most compelling, engaging and fruitful website conceivable! You and your customers will be glad you did. 

 

Susan Friesen, author of the award-winning web improvement and digital marketing firm eVision Media, is a Web Specialist, Business and Marketing Consultant, and Social Media Advisor. She works with business visionaries who battle with having the lack of information, ability and bolster expected to create their online business nearness. 

 

Because of working with Susan and her team, customers feel sure and assuaged realizing their web based marketing is in reliable and caring hands so they can concentrate on building their business with peace of brain at having an ideal emotionally supportive network in place to manage them at all times.